Marketing Theory

  • Duration: Full semester
  • Fall semester , Exchange student
  • ECTS 7,5 ECTS
  • Application period Application deadline: 01 May

Marketing Theory is a 7,5 ECTS course during the fall semester on the master's level. A 4-hour individual school exam & term paper finalize the course.

The single course is only open to exchange students from our partner institutions. Students applying for the English full degree must view the webpage for full degree students. 


About the course

Possible course combinations

It is not possible to combine the course with other courses.


Learning outcomes


Upon completion of the course, the student will have: 

  • profound knowledge on the background and perquisition of marketing theory (k1), 
  • profound knowledge on how the understanding, theories and dominant thinking within marketing has changed over time and on the current standing of marketing (k2), 
  • profound knowledge on how the business’ market functions, and how customer behaviour is affected by market orientation, network and relations (k3), 
  • the ability to contribute to systematically and scientifically increasing knowledge on the business marketing function (k4) and 
  • profound knowledge about the market and how social challenges and conditions the business faces affects the development within marketing (k5). 


Upon completion of the course, the student can: 

  • critically analyse and relate to the description of marketing functions, theoretical positions and challenges in the research literature (f1), 
  • analyse existing marketing theory and interpret and apply this in the independent work of practical and theoretical problem solving (f2) and 
  • identify and conduct activities that increase the business value (f3). 

General competence 

Upon completion of the course, the student can: 

  • critically reflect on the importance of marketing for businesses and society (g1) and 
  • convey knowledge on marketing conditions in writing (g2).


Course content

The following topics are covered. 

  • Market philosophy and the dominating market perspectives 
  • Markets, market surroundings and business conditions 
  • Customer behaviour 
  • Market strategy and the organisation of the marketing 
  • Market orientation and results 
  • Relations and network


Teaching and working methods

The following teaching methods are used. 

  • Lectures 
  • Problem-solving 
  • Tutorial videos 
  • Case studies


Coursework requirements

  • Students must pass three out of four mandatory course requirements to be allowed to take the exam. 
  • 50% attendance in classes is required.



  • A four-hour individual exam under attendance (60%). 
  • Term paper based on case (40%).


Examination support material

  • A calculator that meets the requirements of the master’s programme.

Practical information


Students must be enrolled in a Master's degree within the field of Business Management, Economics or similar. 



On-campus housing is eligible for students applying for a full semester/academic year.

General information on accommodation at Campus Lillehammer

What does it cost?

Free for exchange students

Study start information

An Orientation Week is arranged in the first week of the fall semester. The first lectures of the course are expected to begin during the following week. 

Would you like to apply?

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Application procedure and documents