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Snow Business

  • Duration: Full semester
  • Spring semester , Exchange student
  • ECTS 15 ECTS
  • Application period Application deadline: 15 October

Snow Business (2RL30) is a 15 ECTS course in the spring semester on Bachelor level. A 4-hour digital school exam finalizes the course. The course is only open to exchange students from our partner institutions. 

To view possible course combinations, view "About the course". 

About the course

The course includes the traditions of tourism studies into the regional traditions of being a snow-based recreation and sports provider. It has four main parts:

Part 1: Introduction to the Snow Business

  • Production elements in the complete Snow Business
  • History and development of Snow Business
  • The Challenges of Snow Business
  • The Winter Sports – an overview
  • Part 2 Production and market elements in the Snow Business

Managing an alpine ski resort

  • Managing a cross country base ski destination area
  • Snow Business marketing
  • Skiing and Winter activities equipment
  • The economics of Snow business and other seasonal tourism production

Part 3: Cultural events / Ski sport events

  • Event management; sport management
  • Events and voluntary work·
  • The Off-Snow Business – including cultural events during winter
  • Some examples of actual events

Part 4: A case study of a snow business resort

  • Overall winter resort planning and management
  • Strategies for further development in Snow destinations
  • Marketing of winter resort products on an international market


Possible course combinations:

It is not possible to combine the course with other courses.


Course schedule

The course schedule will be published after:

  • 01 December for the following spring semester


Course material

To view the course material for 2RL30 Snow Business, please search here. Do notice that the overview might not be available until a few weeks before the official semester start.

Practical information


On-campus housing is eligible for students applying for a full semester/academic year.

General information on accommodation at Campus Lillehammer

You will learn this

Knowledge (upon completion of the course, the student can): 

  • Describe and explain the history and development of winter-sport tourism and its products, as well as its present state and challenges.
  • Describe and discuss the production- and market elements in winter-sports tourism, and summarize current trends in:
    • Planning and managing the ski resorts
    • Second homes as part of winter tourism
    • Managing a cross-country based ski destination (area)
    • Snow-Business marketing
    • Public relations and earned media
    • Skiing- and Winter-activity equipment and clothing
    • The role of events (planning, operation, marketing, and leveraging)
    • The economics of Snow business and other seasonal tourism production
    • Service and customer handling
    • The future of winter-sports tourism and its challenges, including climate change

Skills (upon completion of the course, the student can): 

  • Collect information (for example in the form of diaries after cite visits and discussions with providers and decision makers) in order to order to assess strengths and weaknesses of a winter-sport product or winter-sport destination
  • Device strategies to develop winter- and snow-based activities, attractions, and destinations.
  • Develop marketing strategies for products and destinations.
  • Assess the economic, social, and environmental impacts of winter-sport tourism

General competence (upon completion of the course, the student can): 

  • Possess an in-depth understanding of the different types of winter-sport tourism product and the management of a winter-sport destination (ski resort), necessary to work in this industry.

What does it cost?

Free for exchange students

Study start information

An Orientation Week is arranged in the first week of the spring semester. Most lectures are expected to begin the same week.

Would you like to apply?

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Application procedure and documents

Any questions?