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Market Communication

  • Duration: One semester
  • Spring semester , Exchange student
  • ECTS 7,5 ECTS
  • Application period Application period:

About the course

The course is to provide competence in market communication and use of communication channels and tools.  

Knowledge: On completion of the course the student is to: 

  • have knowledge of the overarching principles for communication and influence
  • understand the connection between market communication and branding and brand management
  • understand communication strategies and integrated communication planning
  • know of the different communication channels and tools 

Skills: On completion of the course the student is to: 

  • have the ability to analyse and reflect over an organisations market communication
  • be able to define communication strategies
  • be able to develop an integrated communication plan related to different types of organisations


  • What is market communication?
  • Theory, concepts and research in this area
  • Psychological, sociological and financial views of the communication process
  • Communication strategies and planning of communication
  • Media and choice of media, with special focus on social media
  • Communication in the corporate market
  • Integrated market communication/integrated communication planning
  • International market communication

Organisation and teaching methods: Lectures, with group work, case and problem solution  
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the examination: None
Assessment methods: Portfolio assessment in groups. More detailed information about the contents of the portfolio will be given at the start of the course.  
Academic responsibility: Faculty of Business Administration

More information


No tuition, but semester fee is required