Brand Management and Innovation

  • Duration: Full semester
  • Spring semester, Exchange student
  • ECTS 7,5 ECTS
  • Application period Application deadline: 15 October

About the course

The students will become familiar with central issues, theories and models within brand management and innovation. 

  • Brand building, including measuring brand value and analysis of brand positioning.
  • Composition of brand loyalty and how consumers perceive brands, and use brand knowledge in the decision process
  • Brand associations, brand identity and establishing brand resonance. 
  • The role of Innovation in brand management.

Would you like to apply?

This course has prerequisites.

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.


Course information

Studiepoeng År 1

Learning outcome

Knowledge (upon completion of the course, the student shall):

  • Describe central theories for developing and managing brands
  • Explain the function of brands for companies and consumers
  • Identify various methods for measuring brand value
  • Summarize current trends and newer research in the brand management field.
  • Distinguish different perspectives on innovation.
  • Discuss and explain how innovation and brand management (theories & praxis) relate to each other.

Skills (upon completion of the course the student shall be able to):

  • Collect necessary information to perform a structured analysis of a brand («brand audit») using correct theories and terminology.
  • Evaluate firms strategic brand decisions, use of brand elements, brand associations and positioning.
  • Recommend feasible growth strategies, inclusive strategies for brand extensions.
  • Master scholarly insight using English, written and orally
  • Combine theories of innovation and brand management in discussions and analysis.

 General competence (upon completion of the course the student shall be able to):

  • View brand management in context with other strategic and tactical business decisions.
  • Understand the mutual influence between brand management and innovation.

More information


Free for exchange students