About the course
The students will become familiar with central issues, theories and models within brand management.
- Brand building, including measuring brand value and analysis of brand positioning.
- Composition of brand loyalty and how consumers perceive brands, and use brand knowledge in the decision process
- Brand associations, brand identity and establishing brand resonance.
Possible timetable collision
The course cannot be combined with the following:
- - Biological Psychology
- - Cognitive Psychology