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Brand Management

  • Duration: Full semester
  • Spring semester , Exchange student
  • ECTS 7,5 ECTS
  • Application period Application deadline: 15 October

Brand Management (ØKA1024) is a 7,5 ECTS course in the spring semester on Bachelor level. A 4-hour digital school exam finalizes the course. The course is only open to exchange students from our partner institutions. 

To view possible course combinations, view "About the course".

About the course

The students will become familiar with central issues, theories and models within brand management. 

  • Brand building, including measuring brand value and analysis of brand positioning.
  • Composition of brand loyalty and how consumers perceive brands and use brand knowledge in the decision process
  • Brand associations, brand identity and establishing brand resonance. 

 

Possible course combinations

Or

It is not possible to combine the course with other courses.

 

Course schedule

The course schedule will be published after:

  • 01 December for the following spring semester

 

Course material

To view the course material for ØKA1024 Brand Management, please search here. Do notice that the overview might not be available until a few weeks before the official semester start.

Practical information

Housing

On-campus housing is eligible for students applying for a full semester/academic year.

General information on accommodation at Campus Lillehammer

Admission requirements

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Please contact the international office for more information about this course

You will learn this

Knowledge (upon completion of the course, the student shall):

  • Describe central theories for developing and managing brands
  • Explain the function of brands for companies and consumers
  • Be familiar with various methods for measuring brand value
  • Be familiar with current trends and newer research in the field.

Skills (upon completion of the course the student shall be able to):

  • Collect necessary information to perform a structured analysis of a brand («brand audit») using correct theories and terminology.
  • Evaluate firms strategic brand decisions, use of brand elements, brand associations and positioning.
  • Recommend feasible growth strategies, inclusive strategies for brand expansion.
  • Present scholarly insight using English, written and orally

General competence (upon completion of the course the student shall be able to):

  • View brand management in context with other strategic and tactical business decisions.

What does it cost?

Free for exchange students

Study start information

An Orientation Week is arranged in the first week of the spring semester. Most lectures are expected to begin the same week.

Would you like to apply?

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Application procedure and documents