About the course
The students will become familiar with central issues, theories and models within brand management.
- Brand building, including measuring brand value and analysis of brand positioning.
- Composition of brand loyalty and how consumers perceive brands, and use brand knowledge in the decision process
- Brand associations, brand identity and establishing brand resonance.
To view the curriculum for ØKA1024 Brand Management, please search here. Do notice that the curriculum might not be ready until a few weeks prior to the official semester start.