Brand Management

  • Duration: Full semester
  • Spring semester, Exchange student
  • ECTS 7,5 ECTS
  • Application period Application deadline: 15 October

About the course

 

The students will become familiar with central issues, theories and models within brand management. 

  • Brand building, including measuring brand value and analysis of brand positioning.
  • Composition of brand loyalty and how consumers perceive brands, and use brand knowledge in the decision process
  • Brand associations, brand identity and establishing brand resonance. 
Curriculum 2019 /2020

Would you like to apply?

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Application procedure and documents

Courses

Learning outcome

Knowledge (upon completion of the course, the student shall):

  • Describe central theories for developing and managing brands
  • Explain the function of brands for companies and consumers
  • Be familiar with various methods for measuring brand value
  • Be familiar with current trends and newer research in the field.

Skills (upon completion of the course the student shall be able to):

  • Collect necessary information to perform a structured analysis of a brand («brand audit») using correct theories and terminology.
  • Evaluate firms strategic brand decisions, use of brand elements, brand associations and positioning.
  • Recommend feasible growth strategies, inclusive strategies for brand expansion.
  • Present scholarly insight using English, written and orally

General competence (upon completion of the course the student shall be able to):

  • View brand management in context with other strategic and tactical business decisions.

Admission requirements

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Please contact the international office for more information about this course

More information

Price

Free for exchange students

Any questions?

Pawel Maciejewski
Seniorkonsulent
pawel.maciejewski@inn.no
+47 61 28 84 55
This study is offered by: Inland School of Business and Social Sciences