Snow Business

  • Duration: Full semester
  • Spring semester, Exchange student
  • ECTS 15 ECTS
  • Application period Application deadline: 15 October

About the programme

The course include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider. It has four main parts:

Part 1: Introduction to the Snow Business

  • Production elements in the complete Snow Business
  • History and development of Snow Business
  • The Challenges of Snow Business
  • The Winter Sports – an overview
  • Part 2 Production and market elements in the Snow Business

Managing an alpine ski resort

  • Managing a cross country base ski destination area
  • Snow Business marketing
  • Skiing and Winter activities equipment
  • The economics of Snow business and other seasonal tourism production

Part 3: Cultural events / Ski sport events

  • Event management; sport management
  • Events and voluntary work·
  • The Off-Snow Business – including cultural events during winter
  • Some examples of actual events

Part 4: A case study of a snow business resort

  • Overall winter resort planning and management
  • Strategies for further development in Snow destinations
  • Marketing of winter resort products on an international market

Would you like to apply?

The course is available only for students coming from our partner institutions. Contact the International Coordinator at your home institution to find out if you are eligible for exchange studies at Inland Norway University of Applied Sciences (INN University). Please notice that applications can be submitted for one campus only.

Learning outcome

Knowledge (upon completion of the course, the student can): 

  • Describe and explain the history and development of winter-sport tourism and its products, as well as its present state and challenges.
  • Describe and discuss the production- and market elements in winter-sports tourism, and summarize current trends in:
    • Planning and managing the ski resorts
    • Second homes as part of winter tourism
    • Managing a cross-country based ski destination (area)
    • Snow-Business marketing
    • Public relations and earned media
    • Skiing- and Winter-activity equipment and clothing
    • The role of events (planning, operation, marketing, and leveraging)
    • The economics of Snow business and other seasonal tourism production
    • Service and customer handling
    • The future of winter-sports tourism and its challenges, including climate change

Skills (upon completion of the course, the student can): 

  • Collect information (for example in the form of diaries after cite visits and discussions with providers and decision makers) in order to order to assess strengths and weaknesses of a winter-sport product or winter-sport destination
  • Device strategies to develop winter- and snow-based activities, attractions, and destinations.
  • Develop marketing strategies for products and destinations.
  • Assess the economic, social, and environmental impacts of winter-sport tourism

General competence (upon completion of the course, the student can): 

  • Possess an in-depth understanding of the different types of winter-sport tourism product and the management of a winter-sport destination (ski resort), necessary to work in this industry.

More information

Price

Free for exchange students