PERL's mission is twofold:

 

1. To empower individuals to recognise their role as active citizens and to make more responsible daily choices.

2. To influence governments, business and schools to educate individuals and to make better lifestyles choices both available and attractive.

 

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The power to stimulate change

lies in the hands of conscious consumers and active citizens through the choices they make every day. Together with governments and business, individuals can influence local as well as global issues such as climate change, financial instability, poverty and personal health.