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CAMD2100 Concept Art & Motion Design I

Learning outcomes

Once the student has passed the course, he/she will have achieved the following learning outcomes:


The student

  • has knowledge of concept art for use in games, animation, advertising, as illustration and information design  
  • has the knowledge to develop and carry out design projects by combining relevant digital tools, techniques, methods and forms of expression in relation to concept art  
  • has knowledge of formal aesthetic means in relation to the development of digital pictorial art and design  
  • has knowledge of idea and concept development  
  • has knowledge of creative design processes  
  • has knowledge about the principles of cinematic storytelling 
  • has knowledge of motion and UX design possibilities, and stylistic genres of both areas  
  • has knowledge and an understanding of the link between form and content, and different effects and ideas in visual presentations in moving and static imagery
  • has knowledge of file formats and their content, and compression standards


The student

  • is able to carry out creative processes within the field of concept art by showing an ability to experiment, and to develop and present ideas
  • is able to use formal aesthetic consciously with regard to the development of digital pictorial expression, art and design   
  • is able to visualize space and perspective on the image plane  
  • is able to apply color theory in practice and use different perspectives on color theory   
  • is able to visualize and develop different forms of figuration using simplifications and abstraction  
  • is able to develop characters and present them from different angles in and present them in different contexts
  • is able to create digital visual expressions and presentations of an informative, narrative, subjective or schematic nature
  • is able to visualize and present different forms of figuration using simplification and abstraction  
  • is able to use space-creating effects to visualize space and perspective in the image plane through drawing and motion design 

General competence

The student

  • is able to work purposefully, creatively and independently in creative design processes  
  • has knowledge of idea-based concept development 
  • has experience with problem solving in relation to artistic creative processes  
  • has an understanding of formal aesthetics  
  • has knowledge of art, motion design and UX design theory 
  • is able to design and execute a compositional balanced animated art 
  • is able to plan, design and set up an aesthetically and functional UX design 
  • is able to develop visual identity in relationship to brand building

Course content

Central topics:

  • the field of concept art
  • idea development 
  • design principles
  • aesthetics and formal-aesthetic in connection to art and design  
  • the intention of images – pictorial expression and context  
  • digital forms of artistic expression, intentions and presentation 
  • the application of various software for design 
  • motion and UX design theory
  • portfolio development

Teaching and working methods

The course is organized as a combination of lectures, practical creative exercises, submission of weekly assignments, self-study, plenary reviews and supervision.

Coursework requirements

  • 3-5 individual assignments
  • attendance at lectures in accordance with the teaching plan
  • attendance at laboratory teaching in accordance with the teaching plan

Passed coursework requirements are only valid for 12 months. Students who apply for retake of exams/folder assignments after 12 months will have to pass the coursework requirements again next time the course is taught.


  • 2 individual folder assignments where at least one must be prepared for the Degree show. Each assignment counts 50% of the final grade 

Alphabetical grades are used, on a scale from A to F, with E as the lowest passing grade.