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Centre for Excellence in Film and Interactive Media Arts (CEFIMA) to launch at INN University

Promotional image for the CEFIMA launch

CEFIMA launch will take place on 4th January 2018, 13:00-16:30, in Auditorium A at INN University Lillehammer. 

CEFIMA will be officially inaugurated on January 4th 2018 at the presence of Rector Kathrine Skretting and Norwegian Film School Dean Karin Julsrud.

In November 2016, the Norwegian Film School (NFS) received funding from NOKUT in order to establish a centre of excellence in education. This week CEFIMA – Centre of Excellence in Film and Interactive Media Arts will be officially inaugurated.

CEFIMA’s main goal is to further develop and enhance both the learning and teaching of film, by focusing on digital technology and interactivity as artistic tools. The goal is to nurture excellent artistic storytellers who use existing technology to create something new and different.

Fredrik Graver, Head of CEFIMA, stresses the fact that NFS is a school of fine arts devoted to offering artistic education for storytellers using film as their medium. While technology is a means, not an end, NFS recognizes the importance of technology in our daily lives – as well as its constant evolvement – and endeavours to keep up with new and developing forms of storytelling.

- NFS has a national responsibility for training new members of the Norwegian film and television community, and we believe that a big part of this responsibility includes both giving our graduates access to a range of tools beyond traditional film and television production to use in their professional careers, and contributing to the broadening of the industry, says Graver.

Educational method

CEFIMA will assume and further develop the teaching method NFS has developed and has been very successful. The main pedagogical focus is to work with constraints in so-called “penneprøver” (which literally translates to “pen tests”) where students solve tasks. The pedagogical idea is that the constrains challenge and encourage student creativity and imagination as the craft learned. According to DNF’s philosophy, experience shows no contradiction between developing artistic individuality, a personal voice, and learning the craft.

Through such tests and trials of new digital media, CEFIMA will permeate more deeply into the innovative storytelling. To achieve this, both student and staff training in digital media technology and access to relevant equipment are needed, as well as the opportunity to test out new methods of film creation. The potential for development is vast, and along with new cooperation partners and touchpoints, the stories and the technical solutions are bound only to get more exciting.

A part of an established institute

The CEFIMA initiative has been a few years in the making.

- CEFIMA has grown out of discussions at NFS over the past few years. Already in 2010 we started planning for a modernisation of our programmes; at the time we worked with games producers and programmers, both from the industry and our colleagues at what is now NTNU Gjøvik, to plan a joint Master of Fine Arts / Master of Science degree in narrative game development between NFS at Lillehammer and the Institute for Media Technology in Gjøvik. Many of the ideas and concepts developed in this process have continued to inform our plans for modernising the film programmes, says Graver.

With the NOKUT’s announcement of a call for new centres for excellence in education in early 2016, it became clear that conditions have matured to pursue the initiative.

Graver, who was one of those who developed the application – alongside former dean Thomas Stenderup – emphasises the importance of the integration of the centre in NFS as a whole. It will play a key role in enriching the school, providing it with tools and resources to explore new platforms and technologies.

- We are especially aware of the fact that the success of the centre depends on the integration of CEFIMA into all aspects of the daily life of the school, to allow students and faculty to participate in development and activities, adds Graver.